THQ wil vertrouwen winnen van fans

When a Zelda fan goes out to buy the new Zelda game, they trust the product and they have a set of expectations concerning quality from the past titles they've played. If you live up to those expectations, then you gain more trust with the fan and they are likely to keep supporting you by purchasing your future franchise titles. Of course if you don't meet their expectations then the trust can be diminished, and you may lose a long time fan.