L.A. Noire opgeschoven naar 2011

We have tried very hard to balance appropriately a desire to have a rational release schedule with a desire to put out triple-A titles. Every time we push the envelope creatively, it takes a while. In this particular instance, I'm not going to disclose all the advancements, they're pretty extraordinary, they are complex and worth waiting for.

Equally, we do try to pick the right marketing window. That is important. One of the things we're proud of around here is we've extended the marketing window. We've shown the market if you put something fantastic out people will come out for it. That's for pretty much year round. That said we do want to be mindful of what the competition is doing and we don't want to stack up a release unnecessarily. These are expensive products. One of the things we found with Red Dead to our happiness is we were able to crowd out some of the competition because the best title in the market won the day.