Angry Birds is twee miljard keer gedownload

If you look at Rovio and what we've done over four years, there are now two billion copies of Angry Birds out there.

Download figures tell you nothing about engagement, but we still have 200 million people playing Angry Birds every month, the size of the Twitter audience.

I thought I was super-ambitious in 2010 when I said we'll make $100 million and everyone else thought I was crazy, but it's very important people thought I was insane for saying $100 million back then.

With Angry Birds we built the fastest-growing brand ever. Nine out of ten people in the US know the brand and 93% of the Chinese population knows the brand.

We're not building Angry Birds for a hundred days but for a hundred years. We launched an iPhone game in 2009 and now 45 per cent of our business comes from physical products, including drinks - we're giving Coke a run for their money.

What started as a little game is a major brand and franchise. Our friends at Disney are still a bit ahead but our trajectory looks good. We're just getting started.