Ubisoft: 'onze films zullen niet floppen'

The best way to do that is to make sure you control what is important in movie creation. It's the scenario and the cast and the director. And if you are capable of negotiating with those guys in the movie production studios, making sure they are on the same page as you, that they understand the IP - what is strong, what makes it interesting for the gamers - then you can create something that will match people's expectations. This is precisely why the company created a division - Ubisoft Motion Pictures - that's dedicated to film and television production.

A successful movie also can benefit gamers by creating a virtuous investment cycle. Ancillary products such as movies are another source of revenue to keep building strong and rich brands.

Movies can also create content that we can reuse for our games. For example, if you do a movie and you have lots of special effects, lots of creations of worlds and characters, you can pick that up and put that in your game. So, the games become richer, more alive, and more cinematic.

A strong transmedia strategy has another benefit as well: it helps keep alive the brands gamers love between game releases. By delivering quality movies, comics and more, fans can stay engaged with a brand while helping expand its reach and popularity. Otherwise, the brand goes down or disappears, and you have to rebuild from the ground up.