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As of today SEGA will implement a re-organisation of its businesses within the American and EMEA markets. The restructure reflects both the changing face of the global video games market and a need to improve efficiencies within the operation.

In recent years, digital platforms have taken an increasing share of video gaming revenues and we believe this growth is set to continue. SEGA has already enjoyed commercial success within this new and exciting gaming medium and it is now the company's intention to fully embrace change and set a strategy not only to maximise revenues within the digital space but, through innovation and quality, take up a leadership position. Therefore, the company will be creating a new Digital division which will be based out of SEGA's San Francisco offices. In a similar move to drive efficiencies for the company, SEGA's London office will now act as a hub for the traditional console and PC side of the business.